Brio Blu
With increasing levels of demand for still water in Italy and worldwide since the 1990s, the company discovered through research that the public was ready for a lighter sparkling water than those currently available. So in 2000 CoGeDi launched its new lightly sparkling water Brio Blu Rocchetta in striking blue PET.
Brio Blu combines just the right amount of sparkle with the lightness and health properties of Rocchetta water. The presentation to the consumer in its blue bottle has created a type of colour code in the mineral water market and paved the way for a myriad of imitations.
